The process of content writing encompasses planning, drafting, and revising content targeted mainly for the internet and more so for marketing. It constitutes work done on web pages, blog posts and other articles, social media updates, scripts for videos and commercials, and product catalogs among others. Content writing has a primary purpose of reaching, informing, entertaining or manipulating the target audience while at the same time facilitating business objectives like building awareness for a particular brand, acquisition of customers or improving search engine rankings (SEO).
Varieties of Content Writing
Blog Writing:1
A blog is an informal record of different updates or information that integrates a set of strategies in order to engage the reader and provide information which includes SEO.
SEO Content Writing:
Involves writing for the purpose of content that will be found high within the search engine results with the help of strategic keywords and proper following of the search engine guidelines.
Copywriting:
Copywriting provides the reader with compelling persuasive text to get them to perform a particular task eg; to purchase a product or subscribe to a service. This is done mostly through advertisements, landing web pages and emails.
Social Media Writing:
Writing that involves creating short and interesting posts for the audience in social media platforms like facebook, twitter, instagram, linked in and so on.
Technical Writing:
Include writing manuals, technical papers, and handbooks, and working in areas such as engineering, information technology or medicine where such writing is required.
Ghostwriting:
Creating written material such as articles, books, or blog posts that is to be published under someone else’s name.
Creative Writing:
This is more substantial in narrative structuring and creativity than other forms of writing as it includes writing fiction, poems, scripts and other stories. It is mainly centered on the use of creativity.
Product Description Writing:
Every e-commerce site needs a dedicated writer for product description writing. This is one of the most important, as well as simpler tasks that any e-commerce site has to face.
